The logo for Cutting Chay is a symbolic tribute to India’s chai legacy. The design centers around the cutting glass—a staple in every local tea stall—immediately connecting the brand to its roots.

Inside the glass, three vertical tea streaks suggest the flow of tea or rising steam, evoking a sense of freshness and warmth. The speckled pattern within these strokes adds a handcrafted touch, representing spices, tea grains, or froth—subtly bringing flavor into form.

This geometric interpretation turns an everyday object into a bold, iconic emblem—nostalgic yet elevated. The use of earthy brown with modern black makes the logo pop across mediums while preserving its soulful vibe.

The result is a visual identity that feels homegrown, honest, and hip—just like the perfect glass of cutting chai.