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Dulce Montem Packaging Design

01.

Intro of case

Dulce Montem, a premium ice cream brand known for its rich flavors and artisanal touch, approached us to create packaging that not only stood out in freezers but also communicated indulgence, freshness, and quality. The goal was to craft a visual identity that would resonate with modern dessert lovers while conveying the brand’s luxurious yet playful essence.

Conducted a brand immersion to understand Dulce Montem’s story, target audience, and product promise.
Researched international and local ice cream packaging trends to position the brand uniquely.
Designed mood boards and concept sketches to explore creative possibilities.
Finalized the packaging design after rounds of refinement and feedback for a perfect finish.

02.

Work challenges

Creating packaging for an indulgent dessert like ice cream comes with its own unique set of creative and technical hurdles. From material limitations to standing out in a saturated market, here’s what we tackled:

Balancing Premium Look with Playful Appeal
Creating Visual Differentiation in a Saturated Market
Material Selection for Temperature Durability
Maintaining Flavor Identity Across Variants

03.

Main result

The final packaging design for Dulce Montem blended elegance with charm—instantly attracting attention on shelves and online. Each element of the design, from typography to color palette, was carefully chosen to reflect the brand’s premium positioning while still appealing to the fun, indulgent nature of ice cream. The packaging not only enhanced product visibility in retail spaces but also increased customer curiosity and trial. With improved shelf appeal and clear flavor communication, Dulce Montem experienced stronger brand recall and better customer feedback on presentation and unboxing experience.

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