client
Kena 100
service name
Logo Design
01.
Brand Overview
KENA 100 is a Canadian-born clothing label redefining everyday fashion with a bold, unapologetic edge. Rooted in simplicity and elevated by style, KENA 100 is crafted for those who wear their individuality with pride.
This isn’t fast fashion—it’s focused fashion. Every piece in the KENA 100 collection is designed with purpose, celebrating those who move through the world with confidence, clarity, and creativity.
Whether you’re walking through the city streets or owning the room, KENA 100 helps you wear your story without saying a word.
02.
Design Direaction
The KENA 100 aesthetic is minimalist but intentional. It doesn’t scream—it speaks.
Visual Vibe:
Color Palette:
Typography:
KENA 100’s visual language stands out without clutter. It’s sharp, self-aware, and sleek—designed for those who demand more from their everyday wardrobe.
03.
The Logo Story
The KENA 100 logo brings together personality and purpose in a seamless visual statement.
- The stylized ‘K’ on the left creates instant recognition—constructed with direction and movement, symbolizing momentum and originality.
- The two circles that follow cleverly form the ‘100’, resembling eyewear frames—conveying vision, focus, and clarity.
- Running across the design, the name KENA slices through the core, anchoring the graphic with purpose and symmetry.
- The heavy black line is intentional. It grounds the design, speaks of strength, and creates balance between structure and creativity.
It’s a logo that doesn’t just look good—it means something. It mirrors the brand values: confidence, originality, and simplicity with depth.
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