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Cutting Chay Packaging

client

Cutting Chay

service name

Packaging Design

01.

Intro of case

Cutting Chay Café, a vibrant tea-focused hangout spot known for its desi vibes and modern twist, wanted packaging that reflected its brand personality—fun, youthful, and rooted in Indian culture. The goal was to elevate their customer experience through standout packaging that resonated with their identity and left a lasting impression.

• Conducted a deep-dive brand analysis to understand the café’s personality, audience, and visual tone.
• Researched competitor packaging trends and customer preferences to define the design direction.
• Created initial design mockups tailored to each packaging SKU, ensuring consistency and uniqueness.
• Finalized designs after multiple iterations and client feedback to ensure perfect alignment.

02.

Work challenges

We followed a structured creative process that allowed us to deeply understand the brand, explore visual directions, and craft packaging that stood out both visually and practically.

Conducted a deep-dive brand analysis to understand the café’s personality, audience, and visual tone.
Researched competitor packaging trends and customer preferences to define the design direction.
Developed creative packaging concepts aligning with brand identity and customer appeal.
Finalized the designs through collaborative feedback and refinements with the client.

03.

Main result

The final packaging design brought a fresh, culturally rooted identity to Cutting Chay Café. It not only reflected the brand’s personality but also enhanced the customer experience—making the packaging a conversation starter. The cohesive design across all items ensured high brand recall, and its Instagrammable appeal encouraged customers to share photos online, driving organic brand engagement. The packaging also met the functional demands of delivery and takeaway, contributing to overall customer satisfaction and stronger brand loyalty.

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